Part One - Why Your Inn Isn't Booked Solid
Gives insights into why your inn may not be fully booked, the challenges of getting bookings in today's 'buyer in charge' environment, and how your mindset may be part of the problem.
Part Two - Innkeeper as Business Owner
Lays the foundation for solving the occupancy rate problem by showing you how smart innkeepers think and act.
Part Three - The Maximum Occupancy Equation
Learn how to attract guests who are a perfect fit and how to keep them coming back. See specific examples of winning promotions from real innkeepers.
Reasons to Buy
Learn how to create a marketing plan that keeps your inn fully booked including: the four ways guaranteed to increase occupancy rates, how to find guests who will cheerfully pay your room rates, the top five reasons guests don't re-book, seven ways to get and showcase guest reviews, and much more... The Maximum Occupancy book is first in a series of industry specific marketing products and services tailored for B&B's, inns and boutique hotels. The premise of the book is that B&B's can be self-sustaining and profitable while retaining their charm and individuality. By implementing a systematic approach to marketing called the Maximum Occupancy Formula, innkeepers can increase occupancy rates and put their inns on the path to profitability.
Ebook available at Amazon
Packed with examples of successful promotions used by real innkeepers, this book is a complete roadmap for achieving consistency and predictability of bookings.- Linda Griffin
About the Author
Linda Griffin believes that B&B's, Inns, and Boutique hotels by their very nature have a marketing advantage: the potential to create a unique experience for guests that a big chain or someone renting out a spare bedroom can't possibly duplicate. She has combined her Fortune 5oo marketing experience of building a business within a business with six years of teaching small business owners proven marketing techniques to get more leads, close more business and accelerate growth to produce a breakthrough strategy for innkeeper marketing. Ms. Griffin provides marketing mentoring and training to individual business owners, Groups, and Associations. She is also available for key note speeches and workshops.
Download Five Free Promotion Ideas
Not sold yet? Download five winning ideas profiled in the book.