A list of the resources mentioned in the Maximum Occupancy book follows:

Acorn Internet Services, Inc.

Lisa Kolb – Owner, President and Co-Founder (And Retired Innkeeper!)

Acorn Internet Services, Inc. ( specializes in bed and breakfast web site design and inn marketing. We are veteran nine-year bed and breakfast owners, so we know the challenges facing innkeepers and how difficult it can be to effectively market your small business., based in Austin, Texas, is the most comprehensive global site for finding bed and breakfast properties, with more than 12,000 properties worldwide. It is owned by HomeAway, Inc., the worldwide leader in online vacation rentals. helps travelers find and book the ideal B&B or small inn through informative descriptions, photos, and reviews.

There are 330+ Diamond Collection properties, an exclusive group of professionally inspected and guest-reviewed luxury inns that offer private bathrooms, 24-hour access to service or staff, free Internet, flexible check-in or guaranteed late arrival, and maintain a 4.0 out of 5.0 or higher consumer review rating on


Brownielocks ( is an online listing of daily, Weekly, and Monthly official holidays. Some are little known, goofy, wacky and weird but all have been validated as real with the sponsoring organizations.

Constant Contact

Constant Contact ( is the leading email marketing service, focused exclusively on small-business needs. That means we can bring you a proven, powerful and cost-effective way to stay in touch–and stay connected with–your customers and prospects. Note: The link above takes you to the Grass Roots Marketing co-branded business partner site.

Professional Association of Innkeepers International

PAII ( serves the industry nationally by providing programs and services that would enhance the professional skills of both active and aspiring innkeepers.

The Innkeeping Industry Study of Operations and Finance, conducted by PAII every two years, stands as the de facto financial and operational report for the Innkeeping industry. It is the industry’s most widely respected source of information on the economics of running a successful bed and breakfast or inn. PAII also tracks trends in travel and hospitality, reporting these findings on a regular basis to our members and the industry.

Select Registry

Will Carlson, Executive Director

Select Registry ( is a collection of North America’s premier inns. Member properties must pass rigorous, unannounced quality inspections to gain admission and maintain their membership. Many of the inns are recipients of coveted industry awards for both service and ambiance, including: Best Small Hotels in the U.S., Top Ten Romantic Inns, Best Breakfast in America, Best Places To Watch the Sun Set, and World’s Best Adventure Lodges.

Only 350 of the 20,000 inns and bed and breakfasts in North America have qualified to join this “best-of-the-best” collection.

Shel Horowitz

Green marketing consultant/copywriter Shel Horowitz’s column, Green And Profitable, runs internationally. His eighth book, category bestseller Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet comes with $2000 in extra bonuses. Visit Shel at

White Stone Marketing

White Stone Marketing ( is a strategic design and bed and breakfast marketing group – a small, smart, talented team of industry dynamos. By focusing on an exclusive and limited client base, we ensure personal service and market superiority. We have the methodology and expertise that lead luxury lodging properties to attain their maximum potential.


GKIC ( helps people in every imaginable kind of business grow their income as fast as possible and move away from being a slave to their business to being a master of it. With founder Dan Kennedy, known as the “Millionaire Maker”, a team of industry leaders, and an Expert Advisory Board, and GKIC’s tools and programs we can help you gain FULL control of your business, more freedom, and faster achievement. Note: The link above is an affiliate link which gives Grass Roots Marketing Systems credit if you decide to make a purchase.

Free mind-mapping/storyboard tool ( to manage all your ideas.

Trip Advisor

TripAdvisor ( is the world’s largest travel community with more than 60 million monthly visitors, 32 million members, over 75 million reviews and opinions, and 30 sites in 21 languages.